Philosophy

Frugal [fru-gl]

~ sparing or economical as regards money or food.

Being frugal at the times of surfeit (of information, money, extravagance and connections) is very hard and requires practice, discipline and art of abstinence. Only few individuals during current times can boast of being frugal. Being frugal does not mean being stingy. Being frugal means the ability to say ‘no’, to avoid temptation and saying ‘no’ more often to things that might appear standard and all pervasive. Saying ‘no’ is difficult when access if almost free – of things that can have an addictive impact to yourself, often to your detriment.

In finance, we believe in being frugal. Being frugal in finance can be being self-aware of the additive impact of the surfeit that is available. We believe that frugality in finance will become a rare commodity very soon. We believe in being in a ‘mission-mode’ to preserve and teach frugality.